The Australian fitness industry is becoming more reliant on technology for efficient business operation, service provision to members and clients and competitive differentiation. Technology trends change and evolve far more rapidly than those surrounding exercise, nutrition, classes, member retention, and so on. However, whilst there is an abundance of information and education available in these other areas to those working in a fitness business, there is precious little on information technology specific to this industry.
This site is dedicated to helping you keep informed on the latest news in the world of computers and technology that can benefit your club, studio or personal training business. It aims to keep you abreast of the latest technology that is of interest to the fitness industry, educate those who make technology purchase decisions and provide helpful hints, tricks and advice to help you leverage information technology to give your fitness business an edge.
Who am I to be offering such advice? I have over 20 years experience, having paid my dues in just about every type of job in the industry from cleaning to personal training to reception to sales to club management. You name it, I’ve done it. Sometimes successfully, other times not so much. On the technical side of things, I have spent the last 15 years deeply entrenched in all aspects of computing for the fitness industry. From humble beginnings doing nation-wide technical support for Creative Sports Technology (old timers in this industry might remember the good ol’ Profit Center software!) all the way through to my current labour of love, ClientConnect (a personal training studio and small club management suite). I have consulted to, designed and implemented systems and assisted almost 500 fitness clubs and studios around Australia.
And it is this experience that has taught me one thing- this industry needs a cheerleader for tech. It needs someone to don the geek hat and help those less geeky get the most out of their technology. I humbly offer myself for this task.
I will be posting regular pieces on tech with a very strong emphasis on how it applies to the fitness industry. If I feel it’s important to the industry, I will keep you informed on the latest computer news. I will offer advice and suggestions for getting more out of your systems. My overall goal here is to try to elevate information technology’s status and importance in the fitness industry to the level is deserves to be- right near the top!
If you have any questions or feedback, then I’d love to hear from you. I can’t promise I will be able to answer everything, but I’ll do my best. If you have any requests for topics you’d like to see covered, let me know.
Have fun!
Mike.Ryan
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